Matt Cutts on Reciprocal Linking

Brett:
People are all about links but then there's a concern about linking to bad neighborhoods. How do you identify bad neighborhoods? Should you nofollow them or stay away totally?

Matt:
Use your gut. Trading links is natural and it's natural to have reciprocal links. At some level, natural reciprocal links happen, but if you do it way too often, it looks artificial. My advice is to go with your gut and if you're worried, you can use nofollow.

For more up-to-date information feel free to visit Matt Cutts Blog

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“globalwarming awareness2007″ 18.01.07

January 18th, 2007 by admin

It’s the second round of indexing “in-contest” pages by the search engines and it’s time to frame some kind of comparison table.

First of all, I’d like to describe the core principles the table will be based on.

  1. The key phrase will be searched for without using quotation marks, i.e. I’ll put the raw phrase -globalwarming awareness2007- into the search bar.
    Why? ‘Cause, let’s imagine our term is a brand name (as some guys for the contest tried to imagine) and put ourselves in an average man’s place. Those who search for “adidas shoes” will type in just adidas shoes - no marks, no special signs for a more narrower search results. I doubt more than 20-30 percent of search engines users make use of these techniques. That is why it’s our choice.
  2. The table will contain the data about back links to the page.
    Essential thing for PR boost and, consequently - better results in SERPs.
  3. Page Rank.
    Not too helpful at the moment as all the “clean” sites participating have domain names registered on the 15th of January - nice part of the contest. I will be waiting for the results of Page Rank update with a more exited feeling - who will get the highest PR? - Time will show.
  4. Keyword density.
    Will be monitored throughout the page: body text, meta keywords, meta description,
    H1 text, all link texts, IMG alt attributes, overall amount compared to the number of all the words on the page.
  5. And, for sure - the position of the page in Google, Yahoo!, MSN.
    In plain words - the aim of any search engine optimization process. This contest is not an exception!
  6. All the rest will be added later - as it requires more spare time (I’m in lack of).

So, here are the results we can see on the SERPs 18.01.07.
***I’m working on this thing from Belarus, i.e. the results can be different due to the differences of search engine data centers results.

Top 10 Google results (as they appear on my screen):

  1. www.global-warming-awareness2007.org/
  2. globalwarmingawareness2007.org.uk/
  3. www.championcheap.com/
  4. www.globalwarmingawareness2007contest.com/
  5. www.e-globalwarming-awareness2007.com/
  6. www.seoworldchampionship.com/globalwarmingawareness2007.asp
  7. www.seoworldchampionship.com/
  8. www.pink-globalwarming-awareness2007.com/
  9. www.globalwarmingawareness2007.be/
  10. www.globalwarming-awareness2007.com/

Top 10 Yahoo! results (as they appear on my screen):

  1. www.global-pink-hat-warming.org.uk
  2. del.icio.us/tag/globalwarming
  3. www.svend.com/globalwarming-awareness2007.htm
  4. earth-globalwarming-awareness2007.com
  5. www.championcheap.com
  6. api.moreover.com/ping :)
  7. www.seoworldchampionship.com
  8. www.kevinjb.com
  9. www.bookner.com
  10. www.globalawareness.biz

Top 10 MSN results (as they appear on my screen):

  1. itsglobalwarmingawareness2007.blogspot.com
  2. globawarmingawareness.blogspot.com
  3. www.2007globalwarming.com
  4. www.globalwarmingawarenessblog.com
  5. www.globalwarmingawareness2007.info
  6. www.jerkasmarknad.com/contest/archives/3
  7. globalwarmingxawareness2007.com
  8. www.2007globalwarmingawareness.co.uk
  9. globalwarmingawareness07.spaces.live.com/ friends
  10. www.ioeilweb.com/libri

High competition: 56.400 results in Google, 270 in MSN and 613 in Yahoo!. Google is the “target-leader” at the moment. The further info will be published a bit later (I need time to get the info:))

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