Matt Cutts on Reciprocal Linking

Brett:
People are all about links but then there's a concern about linking to bad neighborhoods. How do you identify bad neighborhoods? Should you nofollow them or stay away totally?

Matt:
Use your gut. Trading links is natural and it's natural to have reciprocal links. At some level, natural reciprocal links happen, but if you do it way too often, it looks artificial. My advice is to go with your gut and if you're worried, you can use nofollow.

For more up-to-date information feel free to visit Matt Cutts Blog

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1st “globalwarming awareness2007″ comparison

January 21st, 2007 by admin

It’s Sunday and the 6th day of the race. Today’s observations showed www.e-globalwarming-awareness2007.com/ to be number 1 in Google. I’ve made up my mind to compare our pages and reveal the differencies which affect site’s Google position.

So, here we start with keyword density in:

  1. Titles. Both sites have “Globalwarming awareness2007″.
  2. Body text. “Globalwarming awareness2007″ makes up 4.4% of the overall amount of words used on the page for www.e-globalwarming-awareness2007.com/, while www.nokeywordinurl.com has the index of 2.9% only.
  3. Meta keywords. Here I’m loosing for sure and as a result should not be high in MSN, which prefers keyword stuffing in meta tags. So, my competitor has 47.1% versus 14.3% of mine.
  4. Meta description. Absolute equality: 14.3%.
  5. H1 headline text. I don’t have them at all (need to be fixed). 100% at www.e-globalwarming-awareness2007.com/.
  6. H2 headline text. It’s much better: 9.1% and my 12.5% - makes me smile a little bit :)
  7. Link URLs. 0.9% to 2.5%! I’m more quotable!
  8. Image ALT attributes. As I don’t have them at all - my score is 0! www.e-globalwarming-awareness2007.com/ has 70% index.
  9. HTML Comment Tags. 14.8% VS 0% :( Don’t even know what to say here…
  10. Web Page Parts Combined. Comparing the amount of all words on the pages we have the next image: www.e-globalwarming-awareness2007.com/ - 170 of 1996 (8.5%), and www.nokeywordinurl.com’s - 46 of 1585 (2.9%).

Much work has to be done. I’ll try to insert images and write a more stuffed content, but still won’t use keywords in urls.

Posted in SEO Reports |

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