Matt Cutts on Reciprocal Linking

Brett:
People are all about links but then there's a concern about linking to bad neighborhoods. How do you identify bad neighborhoods? Should you nofollow them or stay away totally?

Matt:
Use your gut. Trading links is natural and it's natural to have reciprocal links. At some level, natural reciprocal links happen, but if you do it way too often, it looks artificial. My advice is to go with your gut and if you're worried, you can use nofollow.

For more up-to-date information feel free to visit Matt Cutts Blog

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Site Naming Practice

January 23rd, 2007 by admin

While Google provides us with more than 38.000.000 pages for “naming” request results, I am starting to recollect my personal experience of choosing the names (URLs) for my projects.

It is always very difficult to agree that the variant you have just approved for yourself will be a “prize-winner” in search engine positioning race. But look at the URLs of Google-toppers and maybe that will make you think another way. Creativity and some luck (you must be lucky to find the domain name you would like to get free) are major players here!!

I wouldn’t like to list all those “globalwarming-awareness2007″ coms, nets, orgs, and other. I am aiming at the most witty variants I can find on the net.

Here are some of them: www.globalwarming-awareness2k7.info/, www.e-globalwarming-awareness2007.com/, earth-globalwarming-awareness2007.com/, globalwarmingawareness2007theblog.com/, www.globalwarmingawareness2007contest.com/, www.eglobalwarmingawareness2007.com/, globalwarming.awareness2007.com/, www.see-globalwarming-awareness2007.com/… The list can be too long to cover all the variants possible, but even here one can see how adding a word or only one letter - let it be even smth not topic related one - can help you preserve the keyword (key phrase) in your URL.

Hyphens are mostly common in such variants, but we can find even subdomains consisted of the divided key phrase. Some lucky people (I am) can find even this: globalwarming-awareness2007.seocontestssuck.com/ :)

If you’ve found something of interest - post it here! Let other people know the variants!

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