While Google provides us with more than 38.000.000 pages for “naming” request results, I am starting to recollect my personal experience of choosing the names (URLs) for my projects.

It is always very difficult to agree that the variant you have just approved for yourself will be a “prize-winner” in search engine positioning race. But look at the URLs of Google-toppers and maybe that will make you think another way. Creativity and some luck (you must be lucky to find the domain name you would like to get free) are major players here!!

I wouldn’t like to list all those “globalwarming-awareness2007″ coms, nets, orgs, and other. I am aiming at the most witty variants I can find on the net.

Here are some of them: www.globalwarming-awareness2k7.info/, www.e-globalwarming-awareness2007.com/, earth-globalwarming-awareness2007.com/, globalwarmingawareness2007theblog.com/, www.globalwarmingawareness2007contest.com/, www.eglobalwarmingawareness2007.com/, globalwarming.awareness2007.com/, www.see-globalwarming-awareness2007.com/… The list can be too long to cover all the variants possible, but even here one can see how adding a word or only one letter - let it be even smth not topic related one - can help you preserve the keyword (key phrase) in your URL.

Hyphens are mostly common in such variants, but we can find even subdomains consisted of the divided key phrase. Some lucky people (I am) can find even this: globalwarming-awareness2007.seocontestssuck.com/

If you’ve found something of interest - post it here! Let other people know the variants!

It’s Sunday and the 6th day of the race. Today’s observations showed www.e-globalwarming-awareness2007.com/ to be number 1 in Google. I’ve made up my mind to compare our pages and reveal the differencies which affect site’s Google position.

So, here we start with keyword density in:

1. Titles. Both sites have “Globalwarming awareness2007″.
2. Body text. “Globalwarming awareness2007″ makes up 4.4% of the overall amount of words used on the page for www.e-globalwarming-awareness2007.com/, while www.nokeywordinurl.com has the index of 2.9% only.
3. Meta keywords. Here I’m loosing for sure and as a result should not be high in MSN, which prefers keyword stuffing in meta tags. So, my competitor has 47.1% versus 14.3% of mine.
4. Meta description. Absolute equality: 14.3%.
5. H1 headline text. I don’t have them at all (need to be fixed). 100% at www.e-globalwarming-awareness2007.com/.
   
6. H2 headline text. It’s much better: 9.1% and my 12.5% - makes me smile a little bit
7. Link URLs. 0.9% to 2.5%! I’m more quotable!
   
8. Image ALT attributes. As I don’t have them at all - my score is 0! www.e-globalwarming-awareness2007.com/ has 70% index.
9. HTML Comment Tags. 14.8% VS 0% Don’t even know what to say here…
10. Web Page Parts Combined. Comparing the amount of all words on the pages we have the next image: www.e-globalwarming-awareness2007.com/ - 170 of 1996 (8.5%), and www.nokeywordinurl.com’s - 46 of 1585 (2.9%).

Much work has to be done. I’ll try to insert images and write a more stuffed content, but still won’t use keywords in urls.