Let’s assume you are in an average user’s shoes seeking for global warming stats on the net. What will you type in the search field of Google? – “Global warming stats” will be the first on your mind with a higher possibility.

Does Google see difference between the two terms?! For sure it does! Google can hear accord in movie and cinema, that’s true. But as I believe only due to the existance of the both terms on topic-related sites. I doubt one can find “globalwarming awareness2007″ on an official governmental site or any other trusted resources. It is SEO-contest web sites owners who make Google believe the term is truely eco-related.

If so, what is the purpose to write about global warming or deforestation problems?! It seems useless at least…

Moreover, the “toppers” in Google are not about global-warming-only sires. And they don’t put “global warming” as their anchor-text for link exchange.

Globalwarming awareness2007 – no more than a buzz word!! Let’s call it a new brand – and optimize pages in accordance. You wouldn’t start optimizing new Apple’s device (iPhone) with listing it in “Fruits directory”, would you?!