Matt Cutts on Reciprocal Linking

Brett:
People are all about links but then there's a concern about linking to bad neighborhoods. How do you identify bad neighborhoods? Should you nofollow them or stay away totally?

Matt:
Use your gut. Trading links is natural and it's natural to have reciprocal links. At some level, natural reciprocal links happen, but if you do it way too often, it looks artificial. My advice is to go with your gut and if you're worried, you can use nofollow.

For more up-to-date information feel free to visit Matt Cutts Blog

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“Globalwarming awareness2007″ has nothing common with real global warming

February 4th, 2007 by admin

Let’s assume you are in an average user’s shoes seeking for global warming stats on the net. What will you type in the search field of Google? - “Global warming stats” will be the first on your mind with a higher possibility.

Does Google see difference between the two terms?! For sure it does! Google can hear accord in movie and cinema, that’s true. But as I believe only due to the existance of the both terms on topic-related sites. I doubt one can find “globalwarming awareness2007″ on an official governmental site or any other trusted resources. It is SEO-contest web sites owners who make Google believe the term is truely eco-related.

If so, what is the purpose to write about global warming or deforestation problems?! It seems useless at least…

Moreover, the “toppers” in Google are not about global-warming-only sires. And they don’t put “global warming” as their anchor-text for link exchange.

Globalwarming awareness2007 - no more than a buzz word!! Let’s call it a new brand - and optimize pages in accordance. You wouldn’t start optimizing new Apple’s device (iPhone) with listing it in “Fruits directory”, would you?!

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