I am just wondering whether links from a logo will benefit my site in the same was as a text link would? Do they count at all? If so, is the Alt Tag used as opposed to anchor text? A site has just offered to place my logo on their site which links through to my site, just need to know whether to ask for a text link instead…

If you are getting the next best thing which is an image link, than it is ok. Just be sure they include a proper alt attribute for your Logo image. Adding the alt attribute with the image link provides an added benefit.

I’d also look at what is surrounding your image link. There are “outside influences” that come into play when we’re talking about image links and their placement.

When thinking about business online, remember that website usability significantly affects it’s popularity. That is why Website development specialists should always think how easy it will be for users to perform the necessary actions on your site — for example, searching for a product, filling out an order form, checking shipping costs, etc. So, what are the most effective ways to make an e-commerce site usable and therefore, more attractive? In fact, this subject is still being researched. This research involves a wide variety of tests: from user groups testing to human eye movements fixation examination to analyze which Web page elements are noticed first.

I added one of those free polls to a client’s site a few weeks back, and today I was supposed to remove it. Then I noticed something I somehow missed when I copied and pasted the original snippet of code to their site: there was a 1 pixel graphic linking to an online casino and there was alternate image text with gambling keywords.

For it’s target keywords, I noticed that the site had dropped from #4 to page one of Google, to #11. It consistently ranked well for several years, so I can only imagine that linking to a bad neighborhood got it hit with penalties. I removed the poll, but is the damage done?

Will the site bounce back from this?

My personal thought is that I would expect it to return. I’m confident that slipping to #11 is not a penalization, just a common drop in rankings.

Imagine following thing:

My site works some specific keywords (keyword 1, keyword 2, keyword 3) as usual and inside it i have pages for each one of them:

www.mysite.com/keyword1.php ;
www.mysite.com/keyword2.php ;
www.mysite.com/keyword3.php ;

So, i want to get rank for my index with those 3 keywords. I can use the keyword anchors mentioned in each one of them linking to my index cause all of those pages are related – i´m mentioning those keywords in all pages. But if i do that i´ll lose the natural flow of information in the contents of my intern pages.

What i mean is … the anchor keyword1 in the page www.mysite.com/keyword2.php ; can link to my index instead of www.mysite.com/keyword1.php ; but this approach brake the flow of information. I opted to strengthen my index in this scheme instead of my internal pages.

I would like know what do you think about this approach?If is good forget those anchors for the internal pages or give power to my index through blog articles, link building with external pages and keep those anchors to each specific page.

IMO there is no such thing as a ‘bad’ link… therefore, one might infer that all links are ‘good’… but there are varying degrees of ‘good’.

Unless there is obvious and overwhelming evidence that you are buying links, I’m not sure the SEs can really penalize your site directly. But they can go after those selling links, which indirectly hurts you as a buyer because you may now not get what you paid for… and may continue to pay for the links not knowing that you are being passed Zero link equity from them.

The best links IMO are from authoritative, high PR sites that are relevent to your site, from pages on that source site where they are targeting similar or same keywords as the page to which they are linking on your site, and having the link in the actual text of the source site’s page, and the link text for the hyperlink being the keywords you’re targeting on the page on your site to which they are linking.

But even a ‘click here’ link on another site to a page on your site can only help (pass 0 or more link equity), never hurt…

If you’re buying links, know where they are coming from… what types of sites they are coming from… get references. And make sure that the growth looks natural.