Orlando leading the way in the metaverse

The Orlando Economic Partnership is claiming the city as the metacenter, or the “physical center of the metaverse.” It doesn’t seem like such a far-out idea, as Orlando was recently named the best big city to start a business by WalletHub .The not-for-profit economic and community development organization says it’s Orlando’s time to shine. “Silicon Valley had its time and place and the metacenter now has its time in place. And we see this being our tag for the next 100 years to come,” said David Adelson, chief innovation officer for the Orlando Economic Partnership. “Since our announcement, we’ve had numerous venture capital and private equity firms reach out to us to figure out how they can invest in this marketplace.” According to Adelson, the metaverse is as simple as our social media, Zoom calls or Microsoft Teams meetings, but it gets complex too. He described the metaverse as a virtual reality with virtual worlds where you can communicate, travel, buy and sell land, game and even go to concerts. “The vision of what the future of the metaverse is that a student can be sitting in his classroom, using some type of hardware and take a trip to Paris, and see the Eiffel Tower, and then swipe his hands and end up having a social interaction with some friends, swipe their hands, watch a football game,” Adelson said. Central Florida has top-notch people and universities to help create the metacenter. “So UCF, their faculty and staff are the most well-known, educated and advanced professors in the AR and VR space in the country ,” Adelson said.At UCF, Ben Noel is the executive director of the Florida Interactive Entertainment Academy. He leads the best and brightest in video game development. “The video game industry in Central Florida is one of the fastest-growing video game regions in the country,” Noel said. “Many of our graduates are obviously here in Orlando. Madden football. But right across the street here in the Creative Village, NBA Live, built right across the street here in the village.” PGA Golf and the Road to the Masters are being developed in Central Florida. Top athletes come to Orlando to the motion capture stage. Professional golfer Lexi Thompson and NBA star Damian Lilliard show off their moves in a capture and then the technology speeds up the animation process for video games and movies. With this kind of innovation, from augmented reality to virtual reality and simulation, the Orlando Economic Partnership says it’s a $6 billion industry. “In the first four months of this year, we’ve done $1.3 billion of capital investment in this marketplace, which is more than we did in the year 2020 and 2021,” Adelson said. “We have a large breadth of companies here that not only have been creating in this space, but also have been collaborating in this space for the past 10 plus years, Adelson said. Those companies include Disney, Universal, Lockheed Martin, Falcon’s Creative, Brand XR and Red 6 just to name a few, according to Adelson. “We see the metaverse as a very large gold rush right now where everyone’s figuring it out,” Adelson said. “Orlando is providing the shovels. We’re the ones developing, we’re the ones creating and we’re the ones enabling companies and people to access this type of new world of communication.”

The Orlando Economic Partnership is claiming the city as the metacenter, or the “physical center of the metaverse.”

It doesn’t seem like such a far-out idea, as Orlando was recently named the best big city to start a business by WalletHub.

The not-for-profit economic and community development organization says it’s Orlando’s time to shine.

“Silicon Valley had its time and place and the metacenter now has its time in place. And we see this being our tag for the next 100 years to come,” said David Adelson, chief innovation officer for the Orlando Economic Partnership. “Since our announcement, we’ve had numerous venture capital and private equity firms reach out to us to figure out how they can invest in this marketplace.”

According to Adelson, the metaverse is as simple as our social media, Zoom calls or Microsoft Teams meetings, but it gets complex too.

He described the metaverse as a virtual reality with virtual worlds where you can communicate, travel, buy and sell land, play and even go to concerts.

“The vision of what the future of the metaverse is that a student can be sitting in his classroom, using some type of hardware and take a trip to Paris, and see the Eiffel Tower, and then swipe his hands and end up having a social interaction with some friends, swipe their hands, watch a football game,” Adelson said.

Central Florida has top-notch people and universities to help create the metacenter.

“So UCF, their faculty and staff are the most well-known, educated and advanced professors in the AR and VR space in the country,” Adelson said.

At UCF, Ben Noel is the executive director of the Florida Interactive Entertainment Academy. He leads the best and brightest in video game development.

“The video game industry in Central Florida is one of the fastest-growing video game regions in the country,” Noel said. “Many of our graduates are obviously here in Orlando. Madden football. But right across the street here in the Creative Village, NBA Live, built right across the street here in the village.”

PGA Golf and the Road to the Masters are being developed in Central Florida. Top athletes come to Orlando to the motion capture stage.

Professional golfer Lexi Thompson and NBA star Damian Lilliard show off their moves in a capture and then the technology speeds up the animation process for video games and movies.

With this kind of innovation, from augmented reality to virtual reality and simulation, the Orlando Economic Partnership says it’s a $6 billion industry.

“In the first four months of this year, we’ve done $1.3 billion of capital investment in this marketplace, which is more than we did in the year 2020 and 2021,” Adelson said.

“We have a large breadth of companies here that not only have been creating in this space, but have also been collaborating in this space for the past 10 plus years,” Adelson said.

Those companies include Disney, Universal, Lockheed Martin, Falcon’s Creative, Brand XR and Red 6 just to name a few, according to Adelson.

“We see the metaverse as a very large gold rush right now where everyone’s figuring it out,” Adelson said. “Orlando is providing the shovels. We’re the ones developing, we’re the ones creating and we’re the ones enabling companies and people to access this type of new world of communication.”

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By ll07v

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